"Too Much For 140"

(Gotta love the fail whale).

This post has been a long time coming. Thanks to all my stalwart readers who keep checking in the hopes that I'll have posted something both humorous and inspiring.

I apologize, but this most likely neither. Instead, it's a quick (I hope) rundown of everything social media-ish the Reporter-News has been doing over the last few weeks and months. I can't possibly fit it all into a tweet, and I don't want to annoy people by flooding their news feeds with updates, so it wound up here. Forgive me if some of these are old news.

I suppose it's only appropriate to start with @e_edition. That guy is good. Probably the best the ARN has ever seen (don't tell @ReporterNews I said that). Seriously, aside from any talent or lack thereof, the various Twitter accounts at the paper (@ARNBizBuzz, @ARNrewards, @ARNjobs, @abilenemoms, etc.) are a pretty hefty milestone in our history. West Texas isn't exactly famous for being high-tech or full of early adopters. We're pretty proud of our efforts to buck that stereotype as we learn more every day how to better engage with the Abilene community.

Our e-edition Facebook fan page is alive and well, although it could handle some more content. We're still working on ways to elicit content from our friends and fans, but I'm confident we'll get there.

I suppose it shouldn't come as a surprise that the Reporter-News fan page, which launched last week, has nearly 50 fans and is already generating solid interaction with readers. People love their newspaper, and it's ironic to me the medium that will be the alleged downfall of the printed word is emphasizing its popularity.

This blog, although still in its infant stage by most standards, has turned out to be not only a good time investment, but also really enjoyable. The newspaper industry is an exciting place to write. I'm either talking with people deeply invested in and passionate about it, or I'm given a chance to share my "life" (as much as a php site can have) and passion with someone who doesn't know the first thing about newspapers.

Anyone worth their salt in social media will tell you perfection isn't possible. Community isn't something you can display in a trophy case. It's something we have to work on every minute of every day. I'm thrilled to be able to say that's exactly what we're doing. Sometimes it's nice to have too much for 140.

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